Most of us follow tons of blogs. Often hundreds, sometimes over a thousand. But how many do you actually, truly follow? Maybe not as many as you thought. The truth is that Blogger lies to you each and every day - not all of your followers are actually following you; not all of my followers are actually following me. And you aren't actually following all the blogs you've subscribed to, and nor am I.
To actually follow someone's blog means more than just to click the "follow" button. It means to actively participate in what they're doing. To give your opinion, support, feedback, express your interest in what they have to say. And the best way to do this on any blog is through these magic things called ...
Of course, there are only 24 hours in each day, and there's never enough time to follow everyone we'd like to. There's never enough time to be an active part of everyone's blogs. Heck, there's hardly enough time to be an active part of anyone's blog.
So, this is where comments come in. Comments are great because they don't have to be long at all, and they only take a minute to write. And it could be simply something like: "Neat post!" But this doesn't matter. because the real meaning of a comment is in the subtext: "Hey. I'm actually following you. I'm interested in what you're saying. I enjoy your opinion and your voice. Plus, I exist. See your 57th follower? That's not a robot from Antarctica. That's me."
This is why comments are important. They're an easy way to show a blogger that you're listening. And I'll admit that this is something I need to work on, but these are simply my thoughts on the matter.
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While we're on the topic of comments, I have an award to give out! David Powers King decided to be awesome by giving me the Great Comments Award, and so now I'm passing it on to my top commenters (wait a sec - is commenters even a word?):
Thank you all for sharing your voice on this blog. I appreciate it!